AGENDA
8:00 - 8:30 AM Registration
8:30 AM
Consumer Generated Media - Effects on the Canadian Vehicle Online Shopper
Richard Cooper - Vice President, J.D. Power and Associates - Canada.
Web 2.0 - with all its iterations, is a major and a potentially unsettling development for the automotive manufacturers and dealers alike. J.D. Power and Associates' analytical insight will help you turn a challenge into an opportunity. Understand, plan and execute.
9:15 AM
Tools of the trade: From the PC to Mobile. From Wire to Wireless
Jim Brown - Managing Director, Americas, Silverback Media
and
Martin Jeffery - EVP, Silverback CRM.
Despite current challenges, Mobile Internet in Canada is bound to explode.
Listen to two of the leading figures behind the company that's spearheading the Canadian Mobile Internet revolution and get ready before your competition will.
10:00 AM - Coffee Break
10:30 AM
The Internet - As a Marketing Superpower
Keynote speaker: Kevin Pepper, General Manager, Automotive - Canwest Publishing and Digital Media
11:00 AM
Efficient Web - Of Powerful Interface Design and Internet Branding
Jude Smiley - CEO, Rainmakers Inc.
The competition between automotive websites becomes stronger each day and it's crucial for site managers to find a competitive edge. One key method for doing so is to increase the visual quality of your automotive data content. Come, and find out how.
11:45 AM
Internet-based Financial Transactions: From Credit to B2B Applications
Edward Medeiros - Managing Director, Global Cash & Liquidity Management at Scotiabank / VP of Treasury, Scotia Bank
The traditional bank branch continues to lose ground in Canada as consumers and businesses conduct more day-to-day transactions via the Internet. Understand the challenges and opportunities related to Internet banking, as well as Canadian-specific business and consumer credit application issues.
12:30 PM - Q&A session 1:00 PM - Conference ends.
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