WEEKLY VIDEO: GM Technology - Less oil changes
comScore – Measuring Digital Universe

by Michael Pistol

Once, there were only a few TV channels, newspapers and magazines. Then, came video, cable and satellite. Now, the Internet is the ‘thing'.
Interestingly, since these innovations came along, it becomes increasingly difficult to dispel the impression that the automotive advertisers' messages are, in many respects, lost in a sea of choices. From that perspective, a lack of choice can often be preferable to a surplus.

To complicate matters, the latest indicators suggest that economic prospects will not improve any time soon, and despite a few perennial optimists out there, a Wagnerian Strum und Drang-like atmosphere is slowly descending over the industry.

So it comes as no surprise that the Internet, as a marketing medium, is increasingly one of the rising choices for A&M departments looking for more efficient (inexpensive?) ways to reach their targeted audience.

The issues regarding the Internet as an A&M medium are more complex than let's say, the print or OOH mediums: Traffic size, demographics, timing, duration, exposure, etc, are just few of the variables that if not properly understood, will render the medium as ‘underperforming'.

Understanding Internet's capabilities vis-à-vis your company's marketing needs is certainly not an ah-ha moment, or a hoped-for easy fix. Throwing a couple of bucks at it and waiting for the 'see-what-will-happen' is a sure failure receipe.
1 | 2 | 3 | 4
Ipso Facto - Fundamentals
FORECAST: Gasoline to hit $7 per gallon in two years, 10 million vehicles off U.S. roads - CIBC World Markets
Gas prices will soon hit $7 per gallon and that will make driving a car too expensive for millions of Americans, taking an unprecedented 10 million vehicles off U.S. roads over the next four years and dealing another bloody blow... 
Read More
COMMENTARY: Mexico to SURPASS Canada in Vehicle Production
This is a bit of a shocker but Mexico is poised to produce more vehicles this year than Canada for the first time in history. Although if you step back for a moment and think about it we shouldn't be shocked...
Read More
ANALYSIS: Record Oil Prices Drive Americans to Fuel-Efficient Models - Scotia Economics
This year's surge in gasoline prices to a record four dollars U.S. per gallon has set off a dramatic shift in vehicle buying patterns in the United States, matching the adjustment that occurred in the oil shock of the late seventies...
Read More
VALENTA FILES: Macro Economics – US Fed Holds the Line
It appears the Goldilocks economy of the late 1990's has become the perfect storm of today. As moderate inflation and strong economic conditions distinguished the late 90's, the present environment is one of rising inflation...
Read More
FINANCIALS: Five-Year Loans On the Rise – J.D. Power and Associates
According to the latest PIN PowerPlay - Canada, "...through the first five months of 2008, more than half of all retail loans (taken out at the dealership) have been for 60 months...
Read More
ADVERTISING: Google Introduces Ad Planner
If you're a media planner at an ad agency, you know that planning an online display buy can be challenging, particularly in scaling your campaign's reach while keeping it relevant for your target audience...
Read More
TRADE: Canada's Auto Trade Deficit Goes from Bad to Worse
Official government data confirms that Canada's automotive trade balance is deteriorating dramatically in 2008 - coincident with continuing lay-offs and plant closure announcements in Canada's hard-pressed auto industry...
Read More
RESOURCES 2009
CANADIAN AUTOMOTIVE INDUSTRY RESOURCES
Need results? Meet our industry's key players.
Essential data, contacts, website.


Read More
_advertisement
Seven Days
INTERNET: Mopar launches 'uconnect web' -Wireless Internet Connectivity
Mopar announced that it will launch uconnect web, Chrysler LLC's in-vehicle wireless...
Read More
STAFF: Toyota Canada - External Affairs Team changes
The spirit of change has always been welcome at TCI and with that in mind...
Read More
PRODUCT: First Canadian customers receive Ford Flex
Paul Hird of Corbett's Source for Sports in Oakville, is among the first Canadians...
Read More
ACQUISITION: National Car Rental Purchase Murdoch Group
The Taylor Family of St. Louis, which owns National Car Rental...
Read More
FINANCIALS: Canadian Tire expands Gas Advantage MasterCard
Canadian Tire announced that it is rolling out the Gas Advantage MasterCard...
Read More
_advertisement

STRATEGIC/MACRO DAILY INFORMATION for Canadian automotive business

TJAAautoinfo FASTWEBLINK

Tuesday - Sept. 07, 2010

FOCUS: The rise and fall in China's auto production and sales growth since 2006: Shifting Gears - Caixin

FOCUS II: BMW Chief Plans ‘Big Push' to Fend Off Audi, Mercedes - BusinessWeek

FOCUS III: Gordon Murray and his T.25 city car - Telegraph

ECONOMIC FUNDAMENTALS: Four unexpected US economic bright spots - Fortune

ECONOMIC FUNDAMENTALS II: Unemployment in U.S. May Rise Toward 10% on ‘Feeble' Growth - Bloomberg

CANADA

Tough rate call ahead for Mark Carney - Reportonbusiness

Canada Firms Plan to Add Jobs in Fourth Quarter, Manpower Says - Bloomberg

Unions' Labour Day bogey: Government cuts - CBC

INTERNATIONAL

NADA not happy with proposed fuel economy letter grades - Autobloggreen

Analysts: US auto sales recovery under way, but may take longer - DetroitNews

GM Powertrain Hungary to double capacity - Reuters

Audi's $66,000 A7 to Challenge BMW, Daimler for Luxury Lead - Bloomberg

Fritz Henderson Makes The Weirdest Career Move Ever - 24/7WallSt.

MMC, Peugeot to make electric cars in Spain - Reuters

Long Weekend - Sept. 04, 2010

FOCUS: Taxpayers likely to face initial loss on GM IPO - Reuters

ECONOMIC FUNDAMENTALS: Japan Has More Than Just a Yen Crisis - BusinessWeek

ECONOMIC FUNDAMENTALS II: U.S. Economy: Recession Concerns Ease on Private Jobs - Bloomberg

ECONOMIC FUNDAMENTALS III: EU austerity policies risk civil war in Greece, warns top German economist Dr Sinn - Telegraph

CANADA

Kia Canada to recall 4,500 cars - TheStar

UBS lowers estimates for Canadian GDP growth - FinancialPost

Canada Credit: Yield Forecasts Fall as Carney Prepares Meeting - Bloomberg

INTERNATIONAL

Study: Modern li-ion batteries have little effect on life cycle impact of electric cars - Autobloggreen

Chrysler takes the wraps off of 2011 Dodge Durango - DetroitNews

Movie Star, Car Buff Tim Allen New Voice for Chevy - WardsAuto

Oil eases on growth concerns and weaker storm - Reuters

Ford Settles With Minor Leaguer's Family After Losing Verdict - Bloomberg

Friday - Sept. 03, 2010

FOCUS: Opel: The achilles heel in GM's IPO - Fortune/CNNMoney

ECONOMIC FUNDAMENTALS: White House: No second stimulus being considered - Reuters

ECONOMIC FUNDAMENTALS II: China reserves 65% in dollars, 26% in euro - MarketWatch

CANADA

Canada's Dollar Drops as Risk ‘Orgy' Flags Before Jobs Report - Bloomberg

TSX on longest winning streak since February - FinancialPost

Canada's big five banks earn $4.8 billion in third quarter - TheStar

INTERNATIONAL

US Treasury mulls over foreign investors in GM IPO - Reuters

Toyota's US August Performance Worst in More Than Year - WardsAuto

US hybrid sales drop off for August; even Prius records a 37.5% decline - Autobloggreen

GM IPO tour timetable emerges - DetroitNews 

Thursday - Sept. 02, 2010

FOCUS: Honda shares pass Toyota's on emerging market hope - Reuters

FOCUS II: How EPA's new fuel economy label would grade current cars - Autobloggreen

ECONOMIC FUNDAMENTALS: U.S. Avoids Recession as Data Can't Get Much Worse - Bloomberg

CANADA

Auto sales slow to a crawl - TheStar

Auto sales surge in Canada, slump in U.S. - Reportonbusiness

Electric car upswing would crash grid: Toronto Hydro chief - TheStar

INTERNATIONAL

German Aug. new-car registrations down 27% on year - MarketWatch

Continental picks banks for high-yield bond - Reuters

Toyota Leads U.S. Sales Drop on ‘Clunkers' Comparison - Bloomberg

Chevy's New Cruze Needs a Hard Sell - BusinessWeek

Ferrari 458 fires prompt global recall - Just-Auto

US Auto sales: Worst August since 1983 - CNNMoney

GM China Growth Slowest in 17 Months; Ford Sales Gain - Bloomberg

Wednesday - Sept. 01, 2010

FOCUS: Dan Akerson's first day at the top of GM - Fortune

FOCUS II: China's August Car Sales Increase 59%, Center Says - Bloomberg

FOCUS III: Feds investigate '11 Hyundai Sonata for steering issues - DetroitNews

ECONOMIC FUNDAMENTALS: The Knightian dog ate my recovery - Reuters

CANADA

Court clears Magna's $1B Stronach payout - FinancialPost

Auto Parts: Onex, CPPIB to delist Tomkins in London - Reportonbusiness

Ontario auto insurance reforms take effect Wednesday - TheStar

Canada's economic growth slows in Q2 - CBC

Canada's Dollar Falls to Eight-Week Low as Economic Pace Slows - Bloomberg

INTERNATIONAL

Visteon cleared to exit bankruptcy -DetroitNews

Tesla Roadster qualifies for Japan EV rebates - Reuters

Old GM, Motors Liquidation, files plan to revamp - MarketWatch

Japan Vehicle Sales Rise Most Since 1972 on Subsidy - Bloomberg

Hyundai Motor August sales dip due to holidays - Reuters

FASTWEBLINK DATABASE - Monthly Archive

_advertisement
2008: INDUSTRY VIDEOS